Tips for Using Cross Promotion for Your Cyber Law Webiste
Cross promotion assist you to get targeted traffic to your site without having to pay for it. According to a new post in the New York Times, attorneys spend between and per click on Google with come keywords being over $300 per click. This can be expected to increase as more law firms increase their ad spend online.
There exist many ways to drive more traffic to your website without investing a lot of time and money. Social media and blogging are a couple of ways to do so. The only problem is that it takes time and consistency to build an audience.
With the help of cross-promotion or cross-marketing, you can get to reach new and relevant audiences with the right partnerships. Read on to find ways in which you can utilize it to drive traffic and business.
What Cross Promotion Entails
Basically, cross-promotion is the formation of strategic partnerships with the relevant companies or people who share a similar audience. They promote your service to their audience, and you also get to promote theirs to your audience. For instance, if you practice bankruptcy and targets Gen Xers and Millenials, you can partner with a credit counselling service which targets the same audiences to promote each other’s services. The the key is that your services complement each other, not compete against and you share the same target market demographics.
In order to make cross marketing work, you need to find the right strategic partner. For example, if you are a cyber law firm like Revision Legal internet lawyers and you are in search of partners, you have many open options. For example, you can partner with software companies that cater to e-commerce companies or NGOs that are concerned about internet privacy rights.
Cross Promotion Techniques that Work Online
Once you know who you want to partner with in the cross promotion, it is time to figure out what tactics will help you better help each other. When it comes to driving traffic to your cyber law firm, here are a few tactics that can work online.
Email Marketing: This is the first place to cross promote content. Depending in how your emails are designed; it is easy for you to slip cross-promotional content into your newsletters.
When cross promoting between organisations, include a call to action. You want to assure them that you are ready to help them, therefore, have them schedule a free consultation or download a whitepaper.
Blog Posts and Guest Posts: You can write a guest post on your partner’s site and have them write content on your site. This extends your authority and credibility beyond just posting on your website.
Otherwise, you can agree to link to each other’s blog posts whenever appropriate. Ensure that the content is relevant to prevent it appearing like a spam link. That can do more harm to your credibility than good.
Cross promotion is an excellent marketing tool that can help you build traffic and expand to a new audience without necessarily investing a lot of money in it. This can translate to a big ROI for your firm.