Great Construction Logo Ideas For Your Business
If you work for a construction company, then you know that it is more about manpower and working hard than it is about creativity. However, if you really need your business to stand out, you need a reliable logo. It is easier to achieve this than you might think. The the only thing that you need is some great ideas that will point you in the right direction.
When making your construction logo, here are a few things that you must keep in mind.
Keep it Simple
No matter what your logo will be looking at, ensure that it doesn’t look too crowded. You will want to ensure that you have designed something that customers will easily recognize and appreciate. This doesn’t mean making a plain, boring logo.
It simply says that you keep a balance between the funky shapes and colors. The the logo should have one or two bold elements tied together by simple features. For incentives, you can check out the Poms & Associates logo.
Then you must keep everything in black and white while you get your ideas out. This is a way of helping you to focus on simplicity and design before you can add the textures and colors.
As you play with the various aspects, you must think about what gives you a better advantage over your competitors. Your the logo should reflect your professionalism or your niche market. Consider creating it in line with your brand values too.
If you are unsure of how you are going to pull this off, look into the psychology of colors, shapes, and letters.
Each of these elements has a subconscious effect on how users will interpret your logo. Some will be masculine and bold, while others will represent a sense of community and baance.
The more you look into the use of colours and shapes, the more you start to tell a story. However, you are not yet done with your construction logo again.
Try adding something that makes people do a double-take, or push your creativity to tell a story similar to Amazon’s promise to deliver anything from A to Z with a smile.
You can use white space to best achieve this without complicating anything.
Know Your Placement: Before you can click save on your logo, think about everywhere it is going to be. Can it be recognized when it is tiny as well as when it is stretched out? This is a crucial question because you will be using your logo in various sizes.
It is going to be used for social media and email purposes. It also going to be printed on business cards and promotional products.
Your logo must be effective everywhere it goes. Make a list of all the marketing materials you plan to use and try to imagine each one with your logo on it.